Social responsibility implies accountability towards Society for its actions and decisions. This simple fact makes it essential to somehow communicate stories that matter, outside and inside.
If you do something good, say so. If you do something wrong … say it too
Writing or publishing is good for many reasons: to formalize a policy and its results, to reconnect to the media and the investors, to retain your consumers, to convince your voters, to seduce your future customers
Finding a good balance, choosing words, talking about themes that matter, without shooting oneself in the foot? Risks exist and represent obstacles against true transparency about its practices and decisions, on a voluntary basis.
CAP masters reporting standards and is involved in initiatives such as GRI – Global Reporting Initiative – and IIRC – Integrated Reporting, to guide its clients in their reporting efforts. We even participate to their continuous improvement through ad hoc international groups.
If you need to remember one thing: before defining your indicator list, make sure of the materiality of your communication. It must have a strong fit with the challenges of your business and their impact on your stakeholders. Nothing more, nothing less. People are no fools.
Take advantage of their critical thinking!